Nestled along the Pacific coast of Mexico, Bucerías is a lovely beach town that captivates visitors with its authentic charm. Located in the state of Nayarit, just a short drive north of Puerto Vallarta, this seaside haven rests on the shores of Banderas Bay, one of the world’s most picturesque bays. The town’s name comes from the Spanish word “buceo,” meaning “diving,” reflecting its history as a place of divers and fishermen.

Bucerías is a great spot for those seeking relaxation and adventure. The pristine beaches, adorned with beach chairs, offer a great place to unwind under the sun. The calm waters are perfect for swimming and water sports. One of the best things to do is witness the majestic humpback whales that migrate to Banderas Bay between December and March. Sea turtles also frequent the shores, and participating in turtle releases is one of the favorite things among visitors—a great way to engage with local conservation efforts.

The town boasts a vibrant local art scene. Strolling through the cobblestone streets, you’ll find galleries and shops featuring works by local artisans. Live music fills the air in the evenings, adding to the enchanting atmosphere. The open-air market is the best place to find unique souvenirs and handcrafted goods. Food enthusiasts will enjoy a variety of dining options, from traditional Mexican eateries to international cuisine.

For those considering making Bucerías their home, the town offers a welcoming community and a slower pace of life. The state of Nayarit provides a safe and friendly environment, making it a favorite place for expats and retirees. The cost of living is relatively affordable, and amenities like city taxis and public transportation make getting around convenient—the best way to explore the Riviera Nayarit region. Whether you’re seeking a vacation spot or contemplating a permanent move, Bucerías is a great place to experience the authentic charm of the Pacific coast of Mexico.  Check our more on navigating life in Bucerias, Nayarit, go back to browsing Puerto Vallarta’s regions and communities, or check out some properties in the area below.